News Story

Robert Convey

So how do you represent an organisation like Three Choirs through a logo? This question has been at the forefront of our thoughts over the last few months as we have been working hard on the development of a new website and visual identity for the festival following feedback from you.

Our primary aim in re-developing the website is to make the experience of navigating and finding what you need easier, and the design work reflects this giving the site a simple yet sophisticated look. Work on our visual identity and logo started before website development and the new logo that we worked on with our designer is the primary driver for the look of the new site.

Following a lot of hard work we feel that our new logo really represents the festival as it is today; a celebration of choral music with singers coming together from three locations to perform in a fantastic event which has unique qualities in each of the three home cities. The singers are represented by the three choir heads you will see on our present logo, but instead of having a separate logo for each city, the new logo has three lines of choir heads stacked to represent ‘coming together’. At the same time each line of choir heads is in a different colour to represent the individual characteristics of each of the three festivals, red for Gloucester, gold for Hereford and blue for Worcester.

This new look to our visual identity has also given us the opportunity to think about how we communicate with our audience. It will allow us to produce a much more sophisticated digital offering and we are hoping to do more with email and the website. Not only will this free up resources to invest in building new audiences; it will also help us to meet our goals in terms of environmental sustainability moving forward.

Our new website launches on Tuesday 1st March at 10am so please do go online and check it out. The full programme for the Hereford 2022 festival will be available from Friday 25 March onwards.

Image Credit: Michael Whitefoot

Photo: Michael Whitefoot